Department of East Asian Studies Department of East Asian Studies

110

(TSSCI)

The Effect of R&D Intensity, Intangible Assets, and Marketing Intensity on Brand Value: The Moderating Influence of National Culture

Journal of Management and Business Research (管理學報)

Tien CL. & Chen, CN.

2022-03-31

39

1

1-36

35

2

First Author, Corresponding Author

English